The influence of editorial context on consumer response to advertisements in a specialty magazine

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 1-11

  Jun, Sunkyu ^a   Putrevu, Sanjay ^b   Hyun, Yong J ^c   Gentry, James W ^d  

^a Hong Ik University   (South Korea)

^b Bryant College   (United States)

^c Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^d UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444241375     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505144     Document Type: Article

References (41)

1. Alba, Joseph W. and J. Wesley Hutchinson (1987), "Dimensions of Consumer Expertise," Journal of Consumer Research, 13, 411-454.
2. Anderson, John R. (1983), "A Spreading Activation Theory of Memory," Journal of Verbal Learning and Verbal Behavior, 22, 261-295.
3. Chaiken, Shelly (1980), "Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion," Journal of Personality and Social Psychology, 39, 752-766.
4. Cohen, Joel B. and Kunal Basu (1987), "Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, 13,455-472.
5. Cowley, Elizabeth (2001), "Confidence and Accuracy When Recognizing Brand Information: Is There a Difference Across Cultures?" Asian Pacific Advances in Consumer Research, 4,190.
6. Dhar, Ravi and Steven J. Sherman (1996), "The Effect of Common and Unique Features in Consumer Choice," Journal of Consumer Research, 23,193-203.
7. Einstein, Gilles O. and R. Reed Hunt (1980), "Levels of Processing and Organization: Additive Effects of Individual-Item and Relational Processing," Journal of Experimental Psychology, 6, 588-598.
8. Grier, J. Brown (1971), "Nonparametric Indexes for Sensitivity and Bias: Computing Formulas," Psychological Bulletin, 75,424-429.
9. Hastak, Manoj and Jerry C. Olson (1989), "Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure," Journal of Consumer Research, 15,444-456.
10. Herr, Paul M. (1989), "Priming Price: Prior Knowledge and Context Effects," Journal of Consumer Research, 16,67-75.
11. Herr, Paul M., Steven J. Sherman, and Russell H. Fazio (1983), "On the Consequences of Priming: Assimilation and Contrast Effects," Journal of Experimental Social Psychology, 19,323-340.
12. Higgins, E. Tory, John A. Bargh, and Wendy Lombardi (1985), "Nature of Priming Effects on Categorization," Journal of Experimental Psychology, 11, 59-69.
13. Hofstede, Geert (1983), "Natural Culture in Four Dimensions," International Studies on Management & Organization, 13 (1-2), 46-74.
14. Hutchinson, J. Wesley and Joseph W. Alba (1991), "Ignoring Irrelevant Information: Situational Determinants of Consumer Learning," Journal of Consumer Research, 18, 325-345.
15. Lynch, John G., Dipankar Chakravarti, and Anusree Mitra (1991), "Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring or Rating Scales?" Journal of Consumer Research, 18, 284-297.
16. Malaviya, Prashant, Jolita Kisielius, and Brian Stemthal (1996), "The Effect of Type of Elaboration on Advertisement Processing and Judgement," Journal of Marketing Research, 33,410-421.
17. Martin, Leomard, John J. Seta, and Rick A. Crelia (1990), "Assimilation and Contrast as a Function of People's Willingness and Ability to Expend Effort in Forming an Impression," Journal of Personality and Social Psychology, 59,27-37.
18. Meyers-Levy, Joan (1991), "Elaborating on Elaboration: The Distinction between Relational and Item-Specific Elaboration," Journal of Consumer Research, 18,358-367.
19. Meyers-Levy, Joan and Prashant Malaviya (1999), "Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories," Journal of Marketing, 63, 45-60.
20. Meyers-Levy, Joan and Brian Stemthal (1993), "A Two-Factor Explanation of Assimilation and Contrast Effects," Journal of Marketing Research, 30,359-368.
21. Meyers-Levy, Joan and Alice M. Tybout (1989), "Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, 16,39-54.
22. Meyers-Levy, Joan and Alice M. Tybout (1997), "Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources," Journal of Consumer Research, 24,1-14.
23. Moon, Ilhwan (2001), "A Long Trip to School," Business Week, August 27, 62-63.
24. Peracchio, Laura A. and Alice M. Tybout (1996), "The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation," Journal of Consumer Research, 23,177-192.
25. Petty, Richard E. and John T. Cacioppo (1986), "The Elaboration Likelihood Model of Persuasion," Advances in Experimental Social Psychology, 19,123-205.
26. Potts, George R., Mark F. St. John, and Donal Kirson (1989), "Incorporating New Information into Existing World Knowledge," Cognitive Psychology, 21,303-333.
27. Price, Lydia J. and Donnel Briley (2001), "Culture, Education and Cognition: A Review and Discussion of Chinese versus American Cognitive Styles," Asian Pacific Advances in Consumer Research, 4,190.
28. Raaijmakers, Jeroen G. W. and Richard M. Shiffrin (1981), "Search of Associative Memory," Psychological Review, 88,93-134.
29. Raaijmakers, Jeroen G. W. and Richard M. Shiffrin (1992), "Models for Recall and Recognition," Annual Review of Psychology, 43,205-234.
30. Ratcliff, Roger and Gail McKoon (1994), "Retrieving Information From Memory: Spreading Activation Theories Versus Com-pound-Cue Theories," Psychological Review, 101,177-184.
31. Schmitt, Bemd H. and Shi Zhang (1998), "Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice," Journal of Consumer Research, 25, 108-122.
32. Schwarz, Norbert and Herbert Bless (1992), "Constructing Reality and Its Alternatives: An Inclusion/Exclusion Model of Assimilation and Contrast Effects in Social Judgment," in The Construction of Social Judgment, Leonard L. Martin and Abraham Tesser, eds., Hillsdale, NJ: Erlbaum, 217-245.
33. Schwarz, Norbert and Herbert Bless, Thomas Munkel, and Han J. Hippier (1990), "What Determines a 'Perspective'? Contrast Effects as a Function of the Dimension Tapped by Preceding Questions," European Journal of Social Psychology, 20,357-361.
34. Singh, Surendra N. and Gilbert A. Churchill (1986), "Using the Theory of Signal Detection to Improve Ad Recognition Testing," Journal of Marketing Research, 23,327-336.
35. Srull, Thomas K. and Robert S. Wyer, Jr. (1989), "Person Memory and Judgment," Psychological Review, 96,58-83.
36. Stayman, Douglas M., Dana L. Alden, and Karen H. Smith (1992), "Some Effects of Schematic Processing on Consumer Expectations and Judgments," Journal of Consumer Research, 19,240-255.
37. Sujan, Mita (1985), "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, 12, 31-46.
38. Wells, William D. (1964), "EQ, Son of EQ, and the Reaction Profile," Journal of Marketing, 28, 4-52.
39. Wyer, Robert S. Jr. and Thomas K. Srull (1986), "Human Cognition Is Its Social Context," Psychological Review, 93,322-359.
40. Yi, Youjae (1990), "The Effects of Contextual Priming in Print Advertising," Journal of Consumer Research, 17, 215-222.
41. Zinkhan, George M. and Claes Fomell (1985), "A Test of Two Consumer Response Scales in Advertising," Journal of Marketing Research, 22,447-452.