Instrumental vs. vocal versions of popular music in advertising

Journal of Advertising Research

Volumn 41, Issue 3, 2001, Pages 49-58

  Roehm, Michelle L ^a  

^a WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745646673     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-3-49-58     Document Type: Review

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