The communication effects of provocation in print advertising

International Journal of Advertising

Volumn 15, Issue 3, 1996, Pages 203-221

  De Pelsmacker, Patrick ^a   Van Den Bergh, Joeri ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040915062     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104652     Document Type: Article

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