Affect intensity revisited: Individual differences and the communication effects of emotional stimuli

Psychology and Marketing

Volumn 16, Issue 3, 1999, Pages 195-209

  Geuens, Maggie ^b   De Pelsmacker, Patrick ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037849371     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199905)16:3<195::AID-MAR1>3.0.CO;2-Z     Document Type: Article

References (17)

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