Modelling consumer response to differing levels of comparative advertising

European Journal of Marketing

Volumn 37, Issue 1-2, 2003, Pages 256-274

  del Barrio‐García, Salvador ^a   Luque‐Martínez, Teodoro ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Advertising; Consumer behaviour; Effectiveness; Information processing; Modelling; Spain

Indexed keywords

EID: 33748577834     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310453299     Document Type: Article

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