The scope and persistence of mere-measurement effects: Evidence from a field study of customer satisfaction measurement

Journal of Consumer Research

Volumn 29, Issue 2, 2002, Pages 159-167

  Dholakia, Utpal M ^a   Morwitz, Vicki G ^b  

^a RICE UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036374497     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/341568     Document Type: Article

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