Designing and conducting online interviews to investigate interesting consumer phenomena

Qualitative Market Research: An International Journal

Volumn 11, Issue 3, 2008, Pages 256-274

  Gruber, Thorsten ^a   Szmigin, Isabelle ^b   Reppel, Alexander E ^c   Voss, Roediger ^d  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^c UNIVERSITY OF LONDON   (United Kingdom)

^d ZURICH UNIVERSITY OF APPLIED SCIENCES   (Switzerland)

Author keywords

Consumer research; Internet; Interviews; Online operations; Qualitative research

Indexed keywords

EID: 46149093705     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810879002     Document Type: Article

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