A rose by any other name may smell as sweet but “group discussion” is not another name for a “focus group” nor should it be

Qualitative Market Research: An International Journal

Volumn 8, Issue 3, 2005, Pages 248-255

  Boddy, Clive ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Focus groups; Qualitative research

Indexed keywords

EID: 24344496571     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510603325     Document Type: Article

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