Stay cool: Apple shines and Puma sprints ahead as the two brands capture "the cool factor"

Marketing Management

Volumn 14, Issue 5, 2005, Pages 14-17

  Olson, Eric M ^a   Czaplewski, Andrew J ^b   Slater, Stanley F ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c Department of Environmental and Radiological Health Sciences   (United States)

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EID: 26644452776     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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