Teen perceptions of disclosure in buzz marketing

Journal of Consumer Marketing

Volumn 24, Issue 3, 2007, Pages 151-159

  Ahuja, Roshan D ^a   Michels, Tara Anne ^a   Walker, Mary Mazzei ^a   Weissbuch, Mike ^a  

^a XAVIER UNIVERSITY   (United States)

Author keywords

Disclosure; Marketing strategy; Perception; Youth

Indexed keywords

EID: 34248997446     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710746157     Document Type: Article

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