Deception in marketing research: Ethical, methodological, and disciplinary implications

Psychology and Marketing

Volumn 18, Issue 7, 2001, Pages 663-689

  Kimmel, Allan J ^a   Smith, N Craig ^b  

^a ESCP EUROPE   (France)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039888253     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1025     Document Type: Article

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