A systematic approach to new mobile service creation

Expert Systems with Applications

Volumn 35, Issue 3, 2008, Pages 762-771

  Kim, Chulhyun ^a   Choe, Suhwan ^a   Choi, Changwoo ^a   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

Author keywords

Conjoint analysis; Kano model; Morphological analysis; New mobile service creation; Text mining

Indexed keywords

ARCHITECTURAL DESIGN; COMPUTER NETWORKS; DESIGN;

APPLIED (CO); CONJOINT ANALYSIS; ELSEVIER (CO); KANO MODEL; KEYWORDS (CO); MOBILE ENTERTAINMENTS; MOBILE SERVICES; MOBILE SERVICES (M SERVICE); MORPHOLOGICAL ANALYSIS; SERVICE CONCEPTS; SERVICE CREATION; SERVICE SYSTEMS; SHAPE PARAMETERS; SYSTEMATIC APPROACHES; TEXT-MINING; TRADITIONAL SERVICES;

MARKETING;

EID: 44949217556     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.07.044     Document Type: Article

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