Consumer adoption of wireless services: Discovering the rules, while playing the game

Journal of Interactive Marketing

Volumn 18, Issue 2, 2004, Pages 51-61

  Kleijnen, Mirella ^a   De Ruyter, Ko ^a   Wetzels, Martin ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442419922     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20002     Document Type: Article

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