Capturing the customer's voice, the centerpiece of strategy making: A case study in banking

European Business Review

Volumn 16, Issue 2, 2004, Pages 128-138

  Bhattacharyya, S K ^a   Rahman, Zillur ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY ROORKEE   (India)

Author keywords

Banking; Competitive advantage; Product planning

Indexed keywords

EID: 84986042640     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340410524238     Document Type: Article

References (10)

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