Innovate or Evaporate: Creative Techniques for Strategists

Long Range Planning

Volumn 29, Issue 3, 1996, Pages 370-380

  Higgins, James M ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0004902207     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/0024-6301(96)00023-4     Document Type: Article

References (9)

1. W.K. Hall, Survival strategies in a hostile environment, Harvard Business Review, September-October (1980).
2. M.E. Porter, Competitive Strategy, Free Press, New York (1980). Porter sees differentiation and low cost as mutually exclusive, but Hall's research and subsequent research by others reveals that both can occur in combination and the firm remain competitive.
3. M. Rhodes, An analysis of creativity, Phi Delta Kappa 42. Similar to but not the same as Mel Rhodes' four Ps of creativity - person, press (culture, management style and resources), process (the creative process of preparation, incubation, illumination and verification) and product.
4. J.M. Higgins, 101 Creative Problem Solving Techniques: the Handbook of New Ideas for Business, The New Management Publishing Company, Florida (1994).
5. A.F. Osborn, Applied Imagination, Scribner, New York (1953).
6. M. Vance, Storyboarding, In Creativity, Nightengale-Conant, Illinois (1982), audio tape series.
7. T. Buzan, Use Both Sides of Your Brain, Dutton, New York (1983).
8. A.B. VanGundy Jr, product improvement check list, New Product Development Newsletter, New Jersey (1988).
9. A.B. VanGundy Jr, Idea Power: Techniques and Resources to Unleash the Creativity in Your Organization, AMACOM, New York (1992).