Revisiting retail internationalisation: Drivers, impediments and business strategy

International Journal of Retail and Distribution Management

Volumn 36, Issue 4, 2008, Pages 260-280

  Evans, Jody ^a   Bridson, Kerrie ^b   Byrom, John ^c   Medway, Dominic ^d  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

^c UNIVERSITY OF TASMANIA   (Australia)

^d UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

International business; Product adaptation; Retailing; Standardization

Indexed keywords

EID: 41149105456     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810862679     Document Type: Article

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