Product and brand. Critical success factors in the internationalisation of a fashion retailer

International Journal of Retail and Distribution Management

Volumn 33, Issue 7, 2005, Pages 531-544

  Wigley, Stephen M ^a   Moore, Christopher M ^a   Birtwistle, Grete ^a  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Brands; Critical success factors; Fashion industry; International trade; Retailing

Indexed keywords

EID: 21244490075     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550510605596     Document Type: Article

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