Exploring the in-depth interview as a qualitative research technique with American and Japanese firms

Marketing Intelligence & Planning

Volumn 14, Issue 6, 1996, Pages 59-64

  Tiu Wright, Len ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Data collection; In depth interviews; Pricing strategy; Qualitative techniques

Indexed keywords

EID: 30744435677     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610182913     Document Type: Review

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