Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies

Journal of Strategic Marketing

Volumn 9, Issue 3, 2001, Pages 233-251

  Veloutsou, Cleopatra A ^a   Panigyrakis, George G ^b  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Brand management; Greece; Marketing organization; Pharmaceutical industry; Teams

Indexed keywords

EID: 0038020654     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540121770     Document Type: Article

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