The internal brand: successful cultural change and employee empowerment

Journal of Change Management

Volumn 4, Issue 4, 2004, Pages 297-307

  Causon, Jo ^a  

^a NONE   (United Kingdom)

Author keywords

brand; change; City Guilds; strategy; values; vision

Indexed keywords

EID: 85052353308     PISSN: 14697017     EISSN: 14791811     Source Type: Journal    
DOI: 10.1080/1469701042000259631     Document Type: Article

References (0)