Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models

International Journal of Research in Marketing

Volumn 21, Issue 3, 2004, Pages 285-297

  Otter, Thomas ^a   Tüchler, Regina ^b   Frühwirth Schnatter, Sylvia ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^c JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

Bayesian mixture models; Conjoint analysis; Consumer heterogeneity

Indexed keywords

EID: 14844306737     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.11.002     Document Type: Article

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