Deconstructing each item's category contribution

Marketing Science

Volumn 26, Issue 3, 2007, Pages 327-341

  Kalyanam, Kirthi ^a   Borle, Sharad ^b   Boatwright, Peter ^c  

^a SANTA CLARA UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Apparel retailing; Category management; COM poisson; Hierarchical bayes; Key items; Out of stocks; Retail assortment; Substitution

Indexed keywords

EID: 38549122888     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0270     Document Type: Article

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