Hybrid conjoint analysis as a research technique to measure meeting planners' preferences in hotel selection

Journal of Travel Research

Volumn 35, Issue 2, 1996, Pages 62-69

  Hu, Clark ^a   Hiemstra, Stephen J ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HOTEL SELECTION; HYBRID CONJOINT ANALYSIS; STATISTICAL ANALYSIS;

HOTEL MANAGEMENT; HYBRID CONJOINT ANALYSIS; LOCATION CHOICE; MEETING PLANNING; RESEARCH TECHNIQUE;

EID: 0030316599     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759603500211     Document Type: Article

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