Performance-based variable selection for scoring models

Journal of Interactive Marketing

Volumn 16, Issue 4, 2002, Pages 37-50

  Malthouse, Edward C ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040075876     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10043     Document Type: Article

References (23)

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