The wretched refuse of a teeming shore? A critical examination of the quality of undergraduate marketing students

Journal of Marketing Education

Volumn 29, Issue 3, 2007, Pages 223-233

  Aggarwal, Praveen ^a,b   Vaidyanathan, Rajiv ^a,c   Rochford, Linda ^a  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b SYRACUSE UNIVERSITY   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Marketing curriculum; Marketing majors; Student quality; Undergraduate students; Value of majors

Indexed keywords

EID: 36148995032     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307306888     Document Type: Article

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