Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia

Journal of Marketing Education

Volumn 26, Issue 1, 2004, Pages 31-41

  Pappu, Ravi ^a  

^a UNIVERSITY OF NEW ENGLAND   (Australia)

Author keywords

and ranking of majors; business major; choice of major; marketing educators; marketing major

Indexed keywords

EID: 33847794015     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303262349     Document Type: Article

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