When Were the Good Old Days? Revisiting Perceptions of Marketing Students’ Prior Preparation

Journal of Marketing Education

Volumn 22, Issue 3, 2000, Pages 188-198

  Remington, Steve ^a   Guidry, Julie Anna ^b   Budden, Michael Craig ^c   Tanner, John R ^d  

^a BUENA VISTA UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c SOUTHEASTERN LOUISIANA UNIVERSITY   (United States)

^d UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993782420     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300223003     Document Type: Article

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