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Volumn 27, Issue 4, 2004, Pages 475-493

Offensive Advertising, Public Policy, and the Law: The Rulings on the Zagorka Case

Author keywords

Economic Policy; Europe; Public Body; Public Interest; Public Policy

Indexed keywords


EID: 33947628046     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-004-2719-0     Document Type: Article
Times cited : (15)

References (8)
  • 1
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    • Scepticism about advertising: A comparison of East and West German consumers
    • L.FeickH.Gierl1996Scepticism about advertising: A comparison of East and West German consumersInternational Journal of Research in Marketing13227235
    • (1996) International Journal of Research in Marketing , vol.13 , pp. 227-235
    • Feick, L.1    Gierl, H.2
  • 3
    • 1542503063 scopus 로고    scopus 로고
    • The ambivalent sexist inventory: Differentiating hostile and benevolent sexism
    • P.GlickS. T.Fiske1996The ambivalent sexist inventory: Differentiating hostile and benevolent sexismJournal of Personality and Social Psychology70491512
    • (1996) Journal of Personality and Social Psychology , vol.70 , pp. 491-512
    • Glick, P.1    Fiske, S.T.2
  • 5
    • 0032369619 scopus 로고    scopus 로고
    • The discourse of Western marketing professionals in Central and Eastern Europe: Their role in the creation of a context for marketing and advertising messages
    • H.Kelly-Holmes1998The discourse of Western marketing professionals in Central and Eastern Europe: Their role in the creation of a context for marketing and advertising messagesDiscourse & Society9339362
    • (1998) Discourse & Society , vol.9 , pp. 339-362
    • Kelly-Holmes, H.1
  • 6
    • 85093121376 scopus 로고    scopus 로고
    • Forked tongue: On gender stereotypes in the Bulgarian language
    • Renne T., (ed), Westview Press, Boulder, CO
    • K.Merdjanska1997Forked tongue: On gender stereotypes in the Bulgarian language.T.RenneAna’s land: Sisterhood in Eastern EuropeWestview PressBoulder, CO158163
    • (1997) Ana’s land: Sisterhood in Eastern Europe , pp. 158-163
    • Merdjanska, K.1
  • 7
    • 34249765814 scopus 로고
    • Preliminary ruling on discriminatory advertising
    • A.Peltonen1995Preliminary ruling on discriminatory advertisingJournal of Consumer Policy18219235
    • (1995) Journal of Consumer Policy , vol.18 , pp. 219-235
    • Peltonen, A.1
  • 8
    • 0002172772 scopus 로고
    • Regulation of sex discrimination in advertising: An empirical enquiry into the Norwegian case
    • S.SverdrupE.StÃ1992Regulation of sex discrimination in advertising: An empirical enquiry into the Norwegian caseJournal of Consumer Policy14371391
    • (1992) Journal of Consumer Policy , vol.14 , pp. 371-391
    • Sverdrup, S.1    StÃ, E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.