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Volumn 29, Issue 3-4, 1993, Pages 297-310

The stereotyped portrayal of men and women in British television advertisements

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EID: 21144464198     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/BF00289940     Document Type: Article
Times cited : (81)

References (31)
  • 2
    • 0000949166 scopus 로고
    • The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years
    • (1988) Sex Roles , vol.18 , pp. 595-609
    • Brett, D.1    Cantor, J.2
  • 3
    • 84934504384 scopus 로고    scopus 로고
    • Child, I. L., Potter, E. H., & Levine, E. M. (1946). Children's textbooks and personality development: An exploration in the social psychology of education. Psychological Monographs, 60, (3, Whole No. 279).
  • 7
    • 0002241577 scopus 로고
    • Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of genderism on American television commercials
    • (1985) Sex Roles , vol.13 , pp. 9-19
    • Downs, A.1    Harrison, S.2
  • 11
    • 0003055816 scopus 로고
    • Gender roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States
    • (1988) Journal of Marketing , vol.52 , pp. 75-85
    • Gilly, M.1
  • 18
    • 0039690403 scopus 로고
    • Gender roles messages in television commercials: An update
    • (1989) Sex Roles , vol.21 , pp. 715-724
    • Loudal, L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.