The discourse of western marketing professionals in central and eastern Europe: Their role in the creation of a context for marketing and advertising messages

Discourse and Society

Volumn 9, Issue 3, 1998, Pages 339-362

  Kelly Holmes, Helen ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Advertising discourse; Hegemonic discourse; Market discourses; Media discourse

Indexed keywords

EID: 0032369619     PISSN: 09579265     EISSN: None     Source Type: Journal    
DOI: 10.1177/0957926598009003003     Document Type: Article

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