Using behavioural and motivational thinking in food segmentation

International Journal of Retail and Distribution Management

Volumn 35, Issue 9, 2007, Pages 691-702

  Hollywood, L E ^a   Armstrong, G A ^a   Durkin, M G ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Consumer behaviour; Marketing; Milk

Indexed keywords

EID: 34547538535     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550710773246     Document Type: Article

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