Target marketing and segmentation: valid and useful tools for marketing

Management Decision

Volumn 35, Issue 1, 1997, Pages 10-13

  Cahill, Dennis J ^a  

^a North Union Associates Inc   (United States)

Author keywords

Market segmentation; Target marketing

Indexed keywords

EID: 84986104461     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710160133     Document Type: Review

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