Marketing health-enhancing foods: Implications from the dairy sector

Marketing Intelligence and Planning

Volumn 23, Issue 7, 2005, Pages 705-719

  Armstrong, Gillian ^a   Farley, Heather ^a   Gray, Jennifer ^b   Durkin, Mark ^a,c  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b Allied Bakeries Ltd   (United Kingdom)

^c MONASH UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Food products; Market segmentation; Northern Ireland; Quality awareness

Indexed keywords

EID: 28844458034     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510630221     Document Type: Article

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