Efficient allocation of marketing resources using dynamic programming

Proceedings of the 2005 SIAM International Conference on Data Mining, SDM 2005

Volumn , Issue , 2005, Pages 581-585

  Tirenni, Giuliano ^a   Labbi, Abderrahim ^b   Elisseeff, André ^b   Berrospi, Cèsar ^b  

^a IBM RESEARCH ZURICH   (Switzerland)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; DATA MINING; MARKOV PROCESSES; PUBLIC RELATIONS; SALES;

CUSTOMER RELATIONSHIPS; EFFICIENT ALLOCATIONS; EUROPEAN AIRLINES; MARKOV DECISION PROCESS MODELS; TERM VALUE; TIME HORIZONS;

DYNAMIC PROGRAMMING;

EID: 84880100261     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1137/1.9781611972757.65     Document Type: Conference Paper

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