Polish and American print ads: Functional, individualistic, collectivist, and experiential appeals

Journal of Global Marketing

Volumn 17, Issue 4, 2004, Pages 75-92

  Lepkowska White, Elzbieta ^a  

^a SKIDMORE COLLEGE   (United States)

Author keywords

Ad appeals; Advertising content; Content analysis; Culture; Eastern Europe; Socioeconomic factors

Indexed keywords

EID: 10844278390     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v17n04_05     Document Type: Review

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