Measuring customer value and market dynamics for new products of a firm: An analytical construct for gaining competitive advantage

Global Business and Economics Review

Volumn 8, Issue 3-4, 2006, Pages 187-205

  Rajagopal, ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Aggregate returns; Customer value measurement; Market coverage; Market penetration; Model construct and estimation; New product management; Profitability

Indexed keywords

EID: 33745942820     PISSN: 10974954     EISSN: 17451329     Source Type: Journal    
DOI: 10.1504/gber.2006.010133     Document Type: Article

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