Markets and constituencies: An alternative view of the marketing concept

Journal of Business Research

Volumn 43, Issue 3, 1998, Pages 117-124

  Kimery, Kathryn M ^a   Rinehart, Shelley M ^b  

^a ST MARY'S UNIVERSITY   (United States)

^b UNIVERSITY OF NEW BRUNSWICK   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000440704     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00194-X     Document Type: Article

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