Commentary: Setting socially irresponsible marketing objectives: a comment on a “quality of life approach”

European Journal of Marketing

Volumn 32, Issue 5-6, 1998, Pages 413-418

  Miles, Morgan P ^a   White, John B ^a  

^a GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

Corporate policy; Ethics; Marketing philosophy; Social responsibility; Stakeholders

Indexed keywords

EID: 85133280297     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810215786     Document Type: Article

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