Exploring the consequences of negative political advertising for liberal democracy

Journal of Political Marketing

Volumn 2, Issue 1, 2003, Pages 77-100

  Scullion, Richard ^b  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Attack advertising; Comparative advertising; Democratic deficit; Elections; Liberal democracy; Negative political advertising; Nonvoting; Political campaigns; Political marketing; Voter engagement

Indexed keywords

EID: 34248052347     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v02n01_04     Document Type: Article

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