Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption

European Journal of Marketing

Volumn 35, Issue 9-10, 2001, Pages 1085-1098

  Dermody, Janine ^a   Scullion, Richard ^b  

^a University of Gloucester shire   (United Kingdom)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Marketing communications; Politics; Postmodernism; Symbolism

Indexed keywords

EID: 33747592337     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005960     Document Type: Review

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