Perceptions of negative political advertising: meaningful or menacing? An empirical study of the 1997 British General Election Campaign

International Journal of Advertising

Volumn 19, Issue 2, 2000, Pages 201-223

  Dermody, Janine ^a   Scullion, Richard ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

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EID: 33747587380     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104795     Document Type: Article

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