An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

Journal of Marketing Management

Volumn 17, Issue 9-10, 2001, Pages 969-987

  Dermody, Janine ^a   Scullion, Richard ^a  

^a NONE

Author keywords

ADVERTISING; ADVERTISING STRATEGY; CAMPAIGNS; CONSERVATIVE PARTY; ELECTIONS; LABOUR PARTY; LIBERAL DEMOCRAT PARTY; MARKETING COMMUNICATIONS; POLITICAL MARKETING; PUBLIC RELATIONS

Indexed keywords

EID: 33747608158     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725701323366700     Document Type: Article

References (0)