Towards culture-driven strategic marketing planning: The use of participatory action research

Journal of Strategic Marketing

Volumn 5, Issue 3, 1997, Pages 127-141

  Saker, Jim ^a   Smith, Gareth ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Change; Culture; Marketing; Strategic planning

Indexed keywords

EID: 84986143766     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346767     Document Type: Article

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