Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives

Industrial Marketing Management

Volumn 34, Issue 6 SPEC. ISS., 2005, Pages 547-554

  Matthyssens, Paul ^a,b   Pauwels, Pieter ^c   Vandenbempt, Koen ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Absorptive capacity; Marketing strategy; Rigidity; Strategic flexibility

Indexed keywords

EID: 21844472232     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.03.004     Document Type: Article

References (19)

1. D.A. Aaker & B. Masceranhas The need for strategic flexibility The Journal of Business Strategy 5 1984, Fall 74-82
2. P.G. Audia E.A. Locke & K.G. Smith The paradox of success: An archival and a laboratory study of strategic persistence following radical environmental change Academy of Management Journal 43 5 2000 837-853
3. E.H. Bowman & D. Hurry Strategy through the option lens: An integrated view of resource investments and the incremental choice process Academy of Management Review 18 4 1993 760-782
4. K.M. Eisenhardt Has strategy changed? Sloan Management Review 2002, Winter 88-91
5. K.M. Eisenhardt & J.A. Martin Dynamic capabilities: What are they? Strategic Management Journal 21 2000 1105-1121
6. J.S. Evans Strategic flexibility for high technology maneuvers: A conceptual framework Journal of Management Studies 28 1 1991 69-89
7. W. Golden & P. Powell Towards a definition of flexibility: In search of the holy grail? Omega 28 2000 373-384
8. R. Grewal & P. Tansuhaj Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility Journal of Marketing 65 2001, April 67-80
9. M.E. Hitt B.W. Keats & S.M. DeMarie Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century Academy of Management Executive 12 4 1998 22-42
10. J.L. Johnson R. Pui-Wan Lee A. Saini & B. Grohmann Market focused strategic flexibility: Conceptual advances and an integrative model Journal of the Academy of Marketing Science 31 1 2003 74-89
11. P. Pauwels & P. Matthyssens Strategic flexibility in export expansion: Growing through withdrawal International Marketing Review 21 4/5 2004 496-510
12. J.N. Sheth & R.S. Sisoida Revisiting marketing's lawlike generalizations Journal of the Academy of Marketing Science 27 1 1999 71-87
13. K. Shimizu & M.A. Hitt Strategic flexibility: Organizational preparedness to reverse ineffective strategic decisions Academy of Management Executive 18 4 2004 44-58
14. J.C. Spender Industry recipes. The nature and sources of managerial judgment 1989 Basil Blackwell Oxford
15. K. Starkey & P. Madan Bridging the relevance gap: Aligning stakeholders in the future of management research British Journal of Management 12 Special Issue 2001 3-26
16. M. Tuominen A. Rajala & K. Möller Market-driving versus market-driven: Divergent roles of market orientation in business relationships Industrial Marketing Management 33 2004 207-217
17. H.W. Volberda Building the flexible firm: How to remain competitive 1998 Oxford University Press Oxford
18. G. Young H. Sapienza & D. Baumer The influence of flexibility in buyer-seller relationships on the productivity of knowledge Journal of Business Research 56 2003 443-451
19. S.A. Zahra & G. George Absorptive capacity: A review, reconceptualization, and extension Academy of Management Review 27 2 2002 185-203