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Volumn 36, Issue 1, 2007, Pages 37-54

Comparing the application of integrated marketing communication (IMC) in magazine ADS across product type and time

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EID: 34047093273     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360103     Document Type: Article
Times cited : (30)

References (65)
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