Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

European Journal of Marketing

Volumn 41, Issue 3-4, 2007, Pages 327-348

  Orth, Ulrich R ^a   Koenig, Harold F ^a   Firbasova, Zuzana ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b MENDEL UNIVERSITY IN BRNO   (Czech Republic)

Author keywords

Advertising; Cognition; Consumer behaviour; Europe; Food products

Indexed keywords

EID: 33947637958     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710728363     Document Type: Article

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