Don't be afraid to use fear appeals: An experimental study

Journal of Advertising Research

Volumn 36, Issue 2, 1996, Pages 59-67

  LaTour, Michael S ^a   Snipes, Robin L ^b   Bliss, Sara J ^a  

^a AUBURN UNIVERSITY   (United States)

^b Department of Counseling and Clinical Programs

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039662352     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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