Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter

Advances in International Marketing

Volumn 12, Issue , 2002, Pages 137-149

  Taylor, Charles R ^a   Greg Bonner, P ^a   Dolezal, Michael ^a  

^a NONE

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EID: 33947627503     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Article

References (27)