-
1
-
-
0033450459
-
Marketing in the network economy
-
Achrol, R.S. & Kofler, P. (1999). Marketing in the network economy. Journal of Marketing, 63(Special Issue), 146-163.
-
(1999)
Journal of Marketing
, vol.63
, Issue.SPEC. ISSUE
, pp. 146-163
-
-
Achrol, R.S.1
Kofler, P.2
-
2
-
-
0012196011
-
E-performance: The path to rational exuberance
-
Agarwal, V., Arjona, L.D., & Lemmens, R. (2001). E-performance: The path to rational exuberance. The McKinsey Quarterly, (1), 31-43.
-
(2001)
The McKinsey Quarterly
, vol.1
, pp. 31-43
-
-
Agarwal, V.1
Arjona, L.D.2
Lemmens, R.3
-
4
-
-
0030188444
-
Increasing returns and the new world of business
-
(July-August)
-
Arthur, W.B. (1996). Increasing returns and the new world of business. Harvard Business Review, (July-August).
-
(1996)
Harvard Business Review
-
-
Arthur, W.B.1
-
5
-
-
0036021514
-
Understanding service convenience
-
(July, 3)
-
Berry, L.L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66(July, 3), 1-17.
-
(2002)
Journal of Marketing
, vol.66
, pp. 1-17
-
-
Berry, L.L.1
Seiders, K.2
Grewal, D.3
-
6
-
-
0035612804
-
Some new thoughts on conceptualizing perceived service quality: A hierarchical approach
-
Brady, M.K. & Cronin, J.J. Jr. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing Research, 65(3), 34-50.
-
(2001)
Journal of Marketing Research
, vol.65
, Issue.3
, pp. 34-50
-
-
Brady, M.K.1
Cronin Jr., J.J.2
-
7
-
-
21844481155
-
Product development: Past research, present findings, and future directions
-
Brown, S.L. & Eisenhardt, K.M. (1995). Product development: Past research, present findings, and future directions. Academy of Management Review, 20(3), 343-383.
-
(1995)
Academy of Management Review
, vol.20
, Issue.3
, pp. 343-383
-
-
Brown, S.L.1
Eisenhardt, K.M.2
-
8
-
-
85039401709
-
Digital diaspora
-
(February 15)
-
Corcoran, E. (2002). Digital diaspora. Forbes, 169(February 15), 74-80.
-
(2002)
Forbes
, vol.169
, pp. 74-80
-
-
Corcoran, E.1
-
9
-
-
0039906509
-
-
Harvard Business School Publishing. Boston
-
Harvard Business School Publishing. (1998). Dell online. Boston.
-
(1998)
Dell Online
-
-
-
10
-
-
15544374819
-
Crash & burn
-
Isaacs, N. (2001). Crash & burn. Upside, 13(3), 186-192.
-
(2001)
Upside
, vol.13
, Issue.3
, pp. 186-192
-
-
Isaacs, N.1
-
11
-
-
15544388760
-
Commercializing technology: Understanding user needs
-
K. Rangan, B.P. Shapiro, & R.T. Moriarty Jr. (Eds.), Chicago: Irwin
-
Leonard-Barton, D., Wilson, E., & Doyle, J. (1995). Commercializing technology: Understanding user needs. In K. Rangan, B.P. Shapiro, & R.T. Moriarty Jr. (Eds.), Business marketing strategy: Cases, concepts, and applications (pp. 281-305). Chicago: Irwin.
-
(1995)
Business Marketing Strategy: Cases, Concepts, and Applications
, pp. 281-305
-
-
Leonard-Barton, D.1
Wilson, E.2
Doyle, J.3
-
12
-
-
0009804933
-
Virtual pricing
-
Marn, M. (2000). Virtual pricing. The McKinsey Quarterly, (4), 128-130.
-
(2000)
The McKinsey Quarterly
, vol.4
, pp. 128-130
-
-
Marn, M.1
-
13
-
-
4444372515
-
New product commercialization: Common mistakes
-
K. Rangan, B.P. Shapiro, & R.T. Moriarty Jr. (Eds.), Chicago: Irwin
-
Rangan, K. & Bartus, K. (1995). New product commercialization: Common mistakes. In K. Rangan, B.P. Shapiro, & R.T. Moriarty Jr. (Eds.), Business marketing strategy: Cases, concepts, and applications (pp. 63-75). Chicago: Irwin.
-
(1995)
Business Marketing Strategy: Cases, Concepts, and Applications
, pp. 63-75
-
-
Rangan, K.1
Bartus, K.2
-
14
-
-
15544363702
-
For success, building a customer-centric strategy is key
-
Reed, J. (2000). For success, building a customer-centric strategy is key. Electronic News, 46(42), 54-59.
-
(2000)
Electronic News
, vol.46
, Issue.42
, pp. 54-59
-
-
Reed, J.1
-
15
-
-
85039407981
-
The hostile market hurts more than just dot-coms
-
Volume No.11068
-
Rock, J. (2000). The hostile market hurts more than just dot-coms. Weekly Corporate Growth Report, 11068(1118), 11057.
-
(2000)
Weekly Corporate Growth Report
, Issue.1118
, pp. 11057
-
-
Rock, J.1
-
16
-
-
0002543837
-
Dot-coms: What have we learned?
-
(October 30)
-
Useem, J. (2000). Dot-coms: What have we learned? Fortune, (October 30), 82-104.
-
(2000)
Fortune
, pp. 82-104
-
-
Useem, J.1
|