Market basket analysis by means of a growing neural network

International Review of Retail, Distribution and Consumer Research

Volumn 15, Issue 2, 2005, Pages 151-169

  Decker, Reinhold ^a  

^a BIELEFELD UNIVERSITY   (Germany)

Author keywords

Market basket analysis; point of sale scanner data; retailing; self controlled growing neural network

Indexed keywords

EID: 33846047071     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960500049332     Document Type: Article

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